Lisa Baldzicki is a global merchandising and retail senior executive with deep expertise leading complex consumer‑facing businesses across U.S. and international wholesale, vertical retail, and hospitality environments. Known for a future‑focused and data‑driven leadership approach, she has consistently anticipated consumer trends, identified white‑space opportunities, and delivered innovative retail strategies that connect storytelling, product, and experience at scale.
Throughout her career, Baldzicki has successfully transformed merchandising organizations by pairing disciplined growth strategies with thoughtful risk‑taking, reshaping operating models and organizational cultures to drive sustained performance. Her leadership spans end‑to‑end retail ecosystems, including omnichannel merchandising, product development, forecasting and planning, strategic sourcing, visual and marketing vision, and P&L management.
Most recently, Baldzicki served as Senior Vice President, Parks Product Development & Retail, where she defined the vision and business strategy for product portfolios across U.S.‑based Disney parks and Disney Signature Experiences. Working in close partnership with site presidents and cross‑functional teams, she drove alignment, disciplined prioritization, and growth across integrated retail experiences, grounded in deep consumer insight and an understanding of the full purchase lifecycle.
Earlier in her career, Baldzicki held senior leadership roles at LVMH‑owned Starboard Cruise Services, where she served as Chief Merchandising Officer and led large‑scale retail transformation across global cruise line partners. There, she accelerated multi‑year retail strategies, launched new private brands and experiential retail concepts, streamlined merchandising and buying processes, and delivered sustained growth through periods of disruption and recovery.
A highly collaborative leader, Baldzicki is recognized for fostering inclusive, high‑performance cultures rooted in trust, empowerment, and diversity. She is a respected industry expert, frequent public speaker, and spokesperson of choice, with a reputation for balancing creativity and innovation with operational rigor and commercial discipline.
Baldzicki holds a Bachelor of Fine Arts in Fashion Design and Merchandising from Belmont University’s O’More College of Architecture and Design.